Planning & Designing Your Retail Store
If you've decided to open up a retail store, or you just want to freshen up your sales floor, remember a well-planned design and layout not only grabs attention but also ensures sales.
Effective retail interiors with smart design decisions and strategic merchandising make a significant difference in regards to whether you make a sale or not. In retail, each square foot of store space is a productive asset and one of the key ingredients to profitability. Maximizing your store space and furnishing it with visually appealing merchandising displays will attract customers to your store, get them browsing more products and motivate them to head towards the checkout. Keep in mind: You only have a few seconds to entice shoppers to walk out of your store with purchases in hand.
Follow our foolproof to-do list:
- Plan - Figure out how you want to tell your brand's story through a well-coordinated store design. Thoroughly evaluate your intended design and layout and distinguish how to optimize space to equate to strong sales.
- Design - Attract customers to make the transition from outside world and experience what you have to offer. Design your retail space to make an arresting first impression and a lasting in-store experience.**
Test - Before your grand opening, ask family, friends and/or staff to guide you on visual cues and honest feedback. Revisit your retail strategy and make any necessary changes to successfully display and sell items.
- Windows - If you have them, make them shine. Windows are the eyes of the store. Have yours tell a story.
- Threshold- This is the first place your customers will step into. What you display here matters. This is where customers formulate their judgments and build the deciding factor if they should stay or go.
- Right side - Most people prefer to shop right side first and walk counter clockwise. Your first wall to the right is known as your "Power Wall." Dress this wall with extra special attention and merchandise it with new arrivals or any kind of high demand pieces about your brand.
- Paths - Lead your customers somewhere. Expose them to your products. Make sure your store's layout is well thought-out for fluid traffic flow. Don't forget to create visual breaks or stopping points in the middle of aisles.
- POS - Place your checkout counter in a natural stopping point. Don't over accessorize your counter tops with merchandise. Be mindful of your customers and leave sufficient space for them to rest their personal belongings while they're checking out.
Observe - Once you've opened, make sure to observe your customers and learn their purchasing behavior. What are they drawn to? What do they avoid? How do they move around your shop? Answer these questions to match your store design and layout.
Update - The main element to a successful shop is to create a resonating customer journey and experience. Always test and update your retail store to optimize customer in-store experience.
For further assistance, Display Warehouse can help you plan and design every aspect of your store. Our design team offers keys to successful merchandising, along with custom design development and store layout,* showing you where each retail store fixture goes and with an emphasis on the best traffic flow for your merchandise.
Our complete in-house design services can help optimize traffic and increase sales for your retail store. Let us help you create an integrated retail store design that positively influences shoppers. Put our retail industry expertise to work for you. We're confident you'll be more than satisfied with the results.
Contact Display Warehouse today to discuss your retail store plans or to request a competitive quote or product samples!
*Fee may apply for custom design development. Additional development time may be required based on scope.
**For more design tips, trends and information, visit our blog here: Display Warehouse Blog